• TESHALE TEREFE

Abstract This study aims at measuring the effects of organizational cultures on employee motivation at selected Ethio Telecom branch found in Addis Ababa city across all employee found in selected branch, which have total population of 117 are selected due to small size of population by focusing on three cultural dimensions: hierarchy, market, and adhocracy. The research designed and distributed questionnaire to collect data from all employees and used different seconders source. The analysis methods of the study used were descriptive statistics like table and diagrams and inferential statistics like correlation and standard multiple regression analysis was carried out in order to establish the relationship and influence between the independent variables (i.e. hierarchy, market, and adhocracy) and the dependent variable (employee motivation). The findings reveal that hierarchy culture, characterized by structured processes, strong leadership coordination, and stability, has the most significant influence on employee motivation. Market culture, emphasizing competition and goal achievement, also contributes positively, albeit to a lesser extent. Adhocracy culture, associated with innovation and creativity, exhibits the weakest influence, highlighting a workforce preference for stability over risk-taking and experimentation. The study concluded that hierarchy, and market, cultures have significant influence in employee motivation. However, adhocracy culture does not have influence employee’s motivation. In order to motivate employees, it is recommended that the organization should create clear communication, well-defined roles, and effective leadership coordination are essential. Moreover, by introducing supportive practices, such as stress management programs, performance recognition, and team-building activities, can create a healthier balance between competitiveness and employee well-being.

Keywords: Employee Motivation, Hierarchy Culture, Market Culture, Adhocracy Culture

"The Effect of Organizational Culture on Employee Motivation: In the Case of Selected Ethio Telecom Branches in Addis Ababa City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.c626-c635, August-2025, Available :http://www.jetir.org/papers/JETIR2508286.pdf

"The Effect of Organizational Culture on Employee Motivation: In the Case of Selected Ethio Telecom Branches in Addis Ababa City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. ppc626-c635, August-2025, Available at : http://www.jetir.org/papers/JETIR2508286.pdf