• Dr. M.S. Narasimham
• Dr. G. Rama Krishna

The automobile sector is considered as a prime driver for the growth of Indian economy and is important contribution to the global economy is unimaginable. The Indian automobile industry being one of the most vibrant sector, accounts for 7 % of the Country’s GDP. According to the reports of 2014-15, 31 % of the small cars that are being sold globally are being manufactured in India. The two wheelers segment with 81% market share is the leader of the Indian automobile sector owing to a growing middle class and a young population in the country. Moreover, the growing interest of the companies in exploring the rural markets further aided the growth of the sector. The overall Passenger Vehicle (PV) segment has 13 per cent market share. India being one of the major auto exporters has an expectation of growth rate for the near future. According to the statistics of April – January 2016, growth of 18.36 percent has been experienced over April – January 2015. Indian automobile market is flooded with opportunities and has wide scope of development. Indian automotive industry has its roots in the 1940s and has seen substantial rise due to economic liberalization including 100% FDI in the sector. But, the market of luxury cars is little indifferent in India. Various initiatives are being taken by the Government and dominant players to make India a leader in the segment of two wheeler and four Wheeler market soon. Majority of the luxury cars are produced by foreign companies. It is at this juncture, a study is aimed to study about the luxury cars.

Automobiles, Luxury Cars, Cars, Premium Cars, Factors influencing.

"Factors influencing the Buying Behaviour of Luxury Cars", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.e6-e16, August-2025, Available :http://www.jetir.org/papers/JETIR2508402.pdf

"Factors influencing the Buying Behaviour of Luxury Cars", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. ppe6-e16, August-2025, Available at : http://www.jetir.org/papers/JETIR2508402.pdf