• Dr. S. Dharchana
• Dhaxcin. B

This study aims to investigate customer satisfaction towards Ganapathy Mart, analysing factors influencing customer loyalty and retention. The research explores customer perceptions of product quality, pricing, store ambience, and customer service. The findings of this study will provide insights into customer preferences and expectations, enabling Ganapathy Mart to enhance its services and improve customer satisfaction. The study also highlights the growing importance of online shopping and sustainable fashion among modern women consumers. These insights can help marketers and retailers develop more targeted and effective strategies to engage female shoppers in the clothing sector.

Investigate customer satisfaction, Expectations, Clothing

"A STUDY ON CUSTOMER SATISFACTION TOWARDS GANAPATHY MART", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.e240-e245, August-2025, Available :http://www.jetir.org/papers/JETIR2508434.pdf

"A STUDY ON CUSTOMER SATISFACTION TOWARDS GANAPATHY MART", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. ppe240-e245, August-2025, Available at : http://www.jetir.org/papers/JETIR2508434.pdf