• Dr.N.Sivakumar
• Mrs.P.Kowsalyadevi

This empirical study explores customer preferences towards Zudio, a fast-growing fashion retail brand, with a specific focus on Tirupur City. The research aims to understand the key factors influencing consumer choices, including pricing, product variety, quality, and overall shopping experience. Data collected through structured questionnaires revealed that affordability, trendy collections, and convenient location are major drivers of customer satisfaction. While the brand enjoys a strong reputation among youth and middle-income shoppers, areas such as size availability, trial room adequacy, and in-store crowd management were identified as needing improvement. The study offers valuable insights for Zudio to enhance its customer-centric strategies and strengthen its presence in the competitive retail market of Tirupur.

Customer Preference, Zudio, Tirupur City, Fashion Retail, Consumer Behavior, Shopping Experience, Affordability, Product Variety, Empirical Study, Retail Marketing

"AN EMPIRICAL STUDY ON CUSTOMER PREFERENCE TOWARDS ZUDIO: A SPECIAL REFERENCE TO TIRUPUR CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.e588-e594, August-2025, Available :http://www.jetir.org/papers/JETIR2508478.pdf

"AN EMPIRICAL STUDY ON CUSTOMER PREFERENCE TOWARDS ZUDIO: A SPECIAL REFERENCE TO TIRUPUR CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. ppe588-e594, August-2025, Available at : http://www.jetir.org/papers/JETIR2508478.pdf