• Tejashree Kamath
• Sujaya H

Purpose The main purpose of the study is to evaluate the details of social media marketing for pharmaceutical products Background Navigating social media marketing for pharmaceutical products presents a unique challenge due to strict regulations and the need for accurate information. Balancing educational content, compliance, and engagement is key. This approach aims to provide valuable insights, foster community, and ensure patient safety while adhering to regulatory guidelines. Methods In this particular study, primary quantitative data has been used to perform the data analysis. Along with this, positivism research philosophy and descriptive research design has been used to make a proper working progress. Inductive research approach is another crucial part that has been used in this particular research study. Findings The findings reveal that successful social media marketing for pharmaceutical products requires a delicate blend of compliance, educational content, and interactive engagement. Prioritizing accurate information and patient safety, brands can build trustworthy communities while adhering to stringent regulatory frameworks

Pharmaceutical products, social media marketing, compliance, regulations, educational content, engagement, healthcare professionals, user-generated content, visual aids, monitoring, ethical practices

"UNLEASHING THE POTENTIAL: A COMPREHENSIVE STUDY OF SOCIAL MEDIA MARKETING FOR PHARMACEUTICAL PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.f146-f157, August-2025, Available :http://www.jetir.org/papers/JETIR2508521.pdf

"UNLEASHING THE POTENTIAL: A COMPREHENSIVE STUDY OF SOCIAL MEDIA MARKETING FOR PHARMACEUTICAL PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. ppf146-f157, August-2025, Available at : http://www.jetir.org/papers/JETIR2508521.pdf