• P. JAMBULINGAM
• Dr.C.Thiruchelvam

The importance of customer satisfaction in business prosperity is undeniable, so many organizations consider customer satisfaction as the main driver of their business growth and try to keep their customers satisfied. The business market has never been so competitive in most areas. This is the reason why things like customer experience and customer loyalty are more and more important and are considered an indicator to measure the success of the business. Based on this, in this research, we will examine the level of satisfaction of insurance policyholders with supplementary health insurance services in Tamilnadu using the SERVQUAL model. This model is one of the most common models used in the field of quality assessment in the service sector.

INVESTIGATING THE LEVEL OF SATISFACTION OF POLICYHOLDERS WITH LIFE INSURANCE POLICY

"INVESTIGATING THE LEVEL OF SATISFACTION OF POLICYHOLDERS WITH LIFE INSURANCE POLICY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.f345-f354, August-2025, Available :http://www.jetir.org/papers/JETIR2508548.pdf

"INVESTIGATING THE LEVEL OF SATISFACTION OF POLICYHOLDERS WITH LIFE INSURANCE POLICY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. ppf345-f354, August-2025, Available at : http://www.jetir.org/papers/JETIR2508548.pdf