• Dr. T. Lavanya

The Open Network for Digital Commerce (ONDC) is a groundbreaking initiative launched by the Department for Promotion of Industry and Internal Trade (DPIIT) of the Government of India. This innovative platform aims to create open networks for e-commerce, with the potential to transform India’s digital marketplace. It promotes inclusivity and accessibility for both consumers and sellers across various apps and platforms, fostering a more equitable digital economy. By implementing ONDC, the platform seeks to open up new opportunities, reduce the dominance of digital monopolies, and support micro, small, and medium enterprises (MSMEs) and individual entrepreneurs in their transition to online business. This effort, led by the DPIIT under the Ministry of Commerce and Industry, marks a significant advancement in digital commerce. The study focuses on the unique features of ONDC that drive innovation, lower barriers to entry, and encourage inclusive economic participation. It provides a concise overview of ONDC, highlighting entrepreneurial opportunities in e-commerce solutions, logistics and delivery services, payment solutions, supply chain management, and consumer services. The findings suggest that ONDC offers a promising environment for entrepreneurial ventures in digital commerce. However, to fully realize its potential, ongoing policy refinement and technological support are essential to address any emerging challenges.

ONDC, Digital Commerce, Entrepreneurship, SMEs, Financial Inclusion

"Empowering MSMEs in the Digital Marketplace: The Role of ONDC in Unlocking Opportunities", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.g250-g258, August-2025, Available :http://www.jetir.org/papers/JETIR2508630.pdf

"Empowering MSMEs in the Digital Marketplace: The Role of ONDC in Unlocking Opportunities", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. ppg250-g258, August-2025, Available at : http://www.jetir.org/papers/JETIR2508630.pdf