• Yashawanth T L

The rapid growing of digital transaction in retail sectors has all concern over security, transparency and trust. Current digital payment systems face persistent threats such as fraud, data branching and cyberattacks are all highlighting the need for innovative security framework. In this study examining the potential of blockchain technology to strengthen digital transaction security in retail industry. Blockchain core function like decentralization, immutability and cryptographic verification are explore mechanisms to enhance data integrity, prevent unauthorized and ensure transparency in payment processes. The adoption of blockchain significantly strengthen transaction security if implementing with strategic planning and integration into existing system. It contributes to bridging the gap between theoretical benefits and practical real word applications offering recommendations for a blockchain enabled, consumer trusted and regulation complaint payment infrastructure. The study concludes the widespread adoption of blockchain it coupled with supportive legal and technological framework could set a new benchmark for secure and reliable digital transactions in the future.

blockchain technology, digital security, cybersecurity, decentralization, immutability, cryptographic verification, fraud prevention, transparency.

"The Role of Blockchain in Strengthening Digital Transaction Security. ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.g340-g347, August-2025, Available :http://www.jetir.org/papers/JETIR2508640.pdf

"The Role of Blockchain in Strengthening Digital Transaction Security. ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. ppg340-g347, August-2025, Available at : http://www.jetir.org/papers/JETIR2508640.pdf