• RAMESHWARI

Artificial Intelligence (AI) is revolutionizing digital marketing by enabling businesses to deliver more personalized, efficient, and data-driven strategies. This technology leverages machine learning, natural language processing, and predictive analytics to gain deeper insights into consumer behavior, optimize campaign performance, and enhance customer engagement. AI tools such as chatbots, recommendation engines, and automated content creation have transformed the way brands interact with their target audiences across multiple digital platforms. By automating repetitive tasks and analyzing vast amounts of data in real-time, AI allows marketers to make informed decisions, improve return on investment (ROI), and maintain a competitive edge. This abstract highlights the growing significance of AI in reshaping digital marketing strategies and emphasizes its potential to drive innovation, improve customer experiences, and achieve strategic marketing objective.

Artificial Intelligence, Digital Marketing, Customer Engagement

"THE ROLE OF AI IN DIGITAL MARKETING STRATEGIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 9, page no.d617-d624, September-2025, Available :http://www.jetir.org/papers/JETIR2509382.pdf

"THE ROLE OF AI IN DIGITAL MARKETING STRATEGIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 9, page no. ppd617-d624, September-2025, Available at : http://www.jetir.org/papers/JETIR2509382.pdf