• S. Balaji
• Dr. S. Jayanthi

Bharatanatyam, one of India’s oldest classical dance forms, has historically embodied spirituality, cultural identity, and aesthetic discipline. However, in modern society, it is increasingly mediated through digital technologies and visual media such as cinema, television, and social platforms. This paper examines how Bharatanatyam has been represented, reinterpreted, and recontextualised through visual media, analysing both its opportunities and challenges in a globalised cultural landscape. By situating Bharatanatyam within the broader discourse of cultural preservation, popularisation, and commercialisation, the study evaluates how digital mediation transforms the reception of the art form in contemporary society. The paper concludes that while visual media have democratized Bharatanatyam and expanded its global reach, it has simultaneously generated debates on authenticity, commodification, and cultural politics.

Bharatanatyam, visual media, Indian dance, cultural representation, globalisation, digital society

"Dancing through Screens: Indian Traditional Dance Bharatanatyam in the Visual Media of Modern Society", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 9, page no.e293-e296, September-2025, Available :http://www.jetir.org/papers/JETIR2509431.pdf

"Dancing through Screens: Indian Traditional Dance Bharatanatyam in the Visual Media of Modern Society", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 9, page no. ppe293-e296, September-2025, Available at : http://www.jetir.org/papers/JETIR2509431.pdf