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September-2025
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 10 | October 2025
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 10 | October 2025
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR2509503
Registration ID:
569803
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Title
INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR SIVAKASI
Authors
Abstract
Social media marketing has emerged as one of the most powerful tools in influencing consumer behavior in the digital era. Social media platforms provide businesses with opportunities to engage directly with customers, to build customers and to get long term relationship with customers. This study is based on both primary and secondary data. The researcher has used weighted arithmetic mean and chi-square test to analyse the association between level of influence of social media marketing on consumer buying behavior in the study area.
Key Words
Social media, Customer, Buying behavior.
Cite This Article
"INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR SIVAKASI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 9, page no.f16-f21, September-2025, Available :http://www.jetir.org/papers/JETIR2509503.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR SIVAKASI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 9, page no. ppf16-f21, September-2025, Available at : http://www.jetir.org/papers/JETIR2509503.pdf
Publication Details
Published Paper ID: JETIR2509503
Registration ID: 569803
Published In: Volume 12 | Issue 9 | Year September-2025
Page No: f16-f21
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2509503
Published Paper PDF: https://www.jetir.org/papers/JETIR2509503
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