• Aadya Chauhan

Fast fashion is currently a high growth sector of the fashion industry. However it is socially and environmentally harmful, with the biggest burdens falling on low and middle income countries (LMICs). Fast fashion contributes to the generation of solid waste, water pollution, microplastic pollution and carbon emissions. In addition, the manufacture of fast fashion is often done by poorly paid workers, including children, working long hours in hazardous conditions. This paper examines these issues, and proposes a three-pronged method to combat these harms - robust certification of sustainably produced clothing, stringent regulation against environmental and socioeconomic exploitation, and widespread awareness campaigns to encourage ethical consumption behaviour.

Fast fashion, Sustainability, Ethical consumption, Overconsumption, Microtrends, Consumer behavior, Carbon emissions, Greenhouse gases, Water pollution, Microplastics, Textile waste, Landfills, Toxic dyes, Fossil fuels, Ecological degradation, Labour exploitation, Child labour, Women workers, Hazardous working conditions, Intersectional discrimination, Low and middle income countries (LMICs), Fair wages, Human rights, Certification, Labeling, Regulation, Collective bargaining, Transparency, Durable materials, Traditional techniques, Awareness campaigns, Ethical consumerism, Global South, Export economies, NGOs, Montreal Protocol, Second-hand clothing trade 


"From Fast to Fair: Making Fast Fashion More Sustainable", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 9, page no.f140-f146, September-2025, Available :http://www.jetir.org/papers/JETIR2509519.pdf

"From Fast to Fair: Making Fast Fashion More Sustainable", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 9, page no. ppf140-f146, September-2025, Available at : http://www.jetir.org/papers/JETIR2509519.pdf