• Dr B. Ramachandra

Every entrepreneur has to adopt an innovative marketing strategy in order to encounter the plans and strategies of rival producer by retain the his regular customers and attracts new customers for promoting his sales and reaping maximum profits or minimizing losses in order to sustain in the competitive market. Digital marketing is an innovative method of marketing products and it is a successful strategy in the market system. The new strategy is a cause for paradigm shift of marketing. Adam Smith’s invisible hand makes producers and customers for searching self benefit. Marshal’s consumer surplus stimulates and influences a consumer behavior.

Sales, products, Consumer, Customer, strategy. Digital Marketing, Technology

"Impact of Digital marketing on Consumer behavior", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 9, page no.f179-f184, September-2025, Available :http://www.jetir.org/papers/JETIR2509525.pdf

"Impact of Digital marketing on Consumer behavior", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 9, page no. ppf179-f184, September-2025, Available at : http://www.jetir.org/papers/JETIR2509525.pdf