• Shilpa N
• Patil S S

We are in an era of rapid technological advancements, with social media significantly influencing teenagers. Young people are increasingly connected to online platforms, providing a wealth of ideas and opportunities. Educational institutions like CBSE and ICSE have integrated technology into their systems, enhancing student access to resources. Successful technology integration must be routine and accessible to help students achieve their goals. Social media facilitates interaction and information exchange, and the COVID-19 pandemic further accelerated the shift to online learning, making it essential for reaching learners. Social media significantly impacts education for secondary school students, affecting general knowledge, study habits, and mental health. It offers easy access via smartphones, tablets, and laptops. The term "social media" refers to platforms where students interact and share information, including Facebook, YouTube, Telegram, Instagram, and WhatsApp. Social media significantly impacts today's adolescent culture. Surveys reveal that 90% of adolescents aged 13 to 17 use social media, with 51% visiting daily and 75% having an active presence (Pew Research Centre, 2022). Two-thirds of adolescents own internet-accessible mobile devices, spending nearly nine hours online each day, excluding homework (American Academy of Child and Adolescent Psychiatry, 2018). A UN study shows that India and China house 39% of the 830 million young internet users worldwide (The Economic Times, 2017). From 2000 to 2015, mobile subscriptions grew tenfold from 738 million to over 7 billion, with internet usage rising from 6% to 43% of the global population (UNICEF, 2015). This paper examines social media usage among 9th-grade students at Jnanasagara Central CBSE School in Shivamogga, Karnataka. The study involved 47 students, with 27 males and 20 females. Findings indicate that female students used social media more than males for various purposes, although males & females showed equal usage in areas like Shopping & Music/Dance. And found that YouTube is the most utilised platform compared to the other platforms, which were taken for the study.

Social media, Usage for different purposes, Secondary School Students.

"Purposes of Social Media Usage among CBSE Affiliated Secondary School Students through Different Platforms", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 9, page no.f242-f256, September-2025, Available :http://www.jetir.org/papers/JETIR2509535.pdf

"Purposes of Social Media Usage among CBSE Affiliated Secondary School Students through Different Platforms", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 9, page no. ppf242-f256, September-2025, Available at : http://www.jetir.org/papers/JETIR2509535.pdf