UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 12 | Issue 10 | October 2025

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Published in:

Volume 12 Issue 9
September-2025
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2509551


Registration ID:
569860

Page Number

f399-f409

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Title

Mobile Banking and Customer Satisfaction: A Comprehensive Review of Convenience, Security, Service Quality, and Trust

Abstract

With the quickly advancement of mobile banking services worldwide, understanding the multifaceted factors influencing customer satisfaction is critical for both academics and financial institutions. This comprehensive literature review systematically synthesizes approximately 70 peer-reviewed studies published between 2010 and 2025, highlighting on how convenience, security, service quality, and trust independently and together influence customer satisfaction in mobile banking contexts. Key integration of theoretical frameworks such as the Technology Acceptance Model (TAM), Expectation-Confirmation Theory (ECT), Trust-Based Theories and SERVQUAL framework are examined for their relevance and limitations within mobile financial services. Findings reveal that convenience and service quality major contributors to enhance satisfaction, while perceived security and trust act as pivotal mediators, especially in digitally vulnerable or security-conscious environments. Convenience includes aspects like seamless transaction, ease of use, user-friendly interfaces, personalization and customization, while service quality encompasses assurance, Transparency responsiveness, Efficiency, interface design & usability, and reliability. The review identifies critical gaps including limited research on post-adoption behaviour, Underexplored Role of Emerging Technologies, Neglect of Vulnerable or Marginalized User Groups, Fragmented Conceptualizations of Trust and Security, Limited Longitudinal Studies, lack of cross-cultural comparative studies, and insufficient integration of perceived and technical security perspectives. The observations highlight that for financial institutions aiming to design user-centred mobile banking platforms that improve engagement and trust. Filling these gaps is vital for designing robust, user-centred mobile banking platforms that enhance customer retention over time. The study concludes by proposing an integrated conceptual framework and highlights future research directions to advance both theoretical understanding and enhance real-world practical application. Forward-looking research activities are necessary to maintain the efficacy and reliability of crucial mobile banking services in light of the rapidly evolving technical landscape and new security risks.

Key Words

Customer Satisfaction, Mobile Banking, Banking Security, Quality of Service, Customer Experience, Trust in Digital Banking and Convenience in Banking.

Cite This Article

"Mobile Banking and Customer Satisfaction: A Comprehensive Review of Convenience, Security, Service Quality, and Trust", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 9, page no.f399-f409, September-2025, Available :http://www.jetir.org/papers/JETIR2509551.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Mobile Banking and Customer Satisfaction: A Comprehensive Review of Convenience, Security, Service Quality, and Trust", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 9, page no. ppf399-f409, September-2025, Available at : http://www.jetir.org/papers/JETIR2509551.pdf

Publication Details

Published Paper ID: JETIR2509551
Registration ID: 569860
Published In: Volume 12 | Issue 9 | Year September-2025
DOI (Digital Object Identifier): https://doi.org/10.56975/jetir.v12i9.569860
Page No: f399-f409
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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