• KODAPPULI BALAN KARAPPAN
• Dr. K. Kumuthadevi

The primary aim of this paper is to ascertain the level of awareness and experiential knowledge possessed by tourists regarding ecotourism destinations, as well as to evaluate the eco-friendly attitudes of tourists towards the ecotourism opportunities presented by Kovalam Beach. The sample for this investigation was confined to tourists visiting Kovalam Beach in Thiruvananthapuram, Kerala. The findings of this study have meticulously identified fundamental issues pertaining to hospitality services, facilities, amenities, safety, and individualized care in relation to visitor awareness and experience. Ecotourism at Kovalam Beach has unfortunately resulted in certain adverse experiences for visitors, including concerns regarding cleanliness, waste management, tourist information assistance, and overall safety and security. Ultimately, the study indicates that the perception of tourists regarding the ecotourism destination reveals a significant level of awareness and contributes to an enriched experiential understanding.

Ecotourism, Awareness, Experience, Tourists

"Exploring Awareness and Perception of tourists about Ecotourism with special reference to Kovalam Beach at Thiruvananthapuram in Kerala.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 9, page no.f447-f452, September-2025, Available :http://www.jetir.org/papers/JETIR2509557.pdf

"Exploring Awareness and Perception of tourists about Ecotourism with special reference to Kovalam Beach at Thiruvananthapuram in Kerala.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 9, page no. ppf447-f452, September-2025, Available at : http://www.jetir.org/papers/JETIR2509557.pdf