• Jino Daniel

Artificial Intelligence (AI) is bringing a major shift in the way Human Resource (HR) departments operate. This paper looks at how AI is changing three key areas: recruitment, performance management, and employee retention. In recruitment, AI helps in faster resume screening, shortlisting suitable candidates, and improving communication through chatbots. In performance management, it supports continuous feedback, tracks progress, and reduces bias in evaluations. For retention, AI tools can study employee data to predict turnover, measure satisfaction through sentiment analysis, and design personalized learning opportunities. The paper also highlights the role of popular HR software that uses AI to improve these functions. At the same time, it discusses challenges such as data privacy, fairness, and the importance of keeping human judgment in decision-making. Overall, the study shows that AI is not replacing HR professionals but helping them work more effectively and build stronger organizations.

AI in Recruitment, Performance Management, Employee Retention, HR Challenges

"AI-DRIVEN HR PRACTICES: RECRUITMENT, PERFORMANCE, AND EMPLOYEE RETENTION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.a1-a7, October-2025, Available :http://www.jetir.org/papers/JETIR2510001.pdf

"AI-DRIVEN HR PRACTICES: RECRUITMENT, PERFORMANCE, AND EMPLOYEE RETENTION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppa1-a7, October-2025, Available at : http://www.jetir.org/papers/JETIR2510001.pdf