• Mr. Madan Mohan Dhavan

The increasing awareness of environmental problems are significantly influencing consumer buying behavior, thus giving rise to a new segment of eco-conscious consumers. This research article elaborates how sustainability influence buying patterns across different product categories like electric vehicles (EVs), energy-efficient appliances, organic fertilizers eco-friendly packaging, solar energy solutions, eco-friendly Ganesh idols, bamboo-based goods, reusable household products, organic clothing, and eco-tourism services. A framed survey was taken using Google Forms to understand consumer awareness, perceptions, and willingness to adopt sustainable options in Solapur (Maharashtra, India). The research findings shows that while consumers are worried for health benefits and environmental protection, actual buying decisions are often limited by doubts about eco-label authenticity, lack of availability and high cost. Religious and Cultural practices, such as the use of biodegradable decoration materials, idols during festival season, also demonstrate how sustainability and tradition can depend each other. Moreover, higher awareness and adoption is seen in younger and educated customers for eco-friendly innovations like EVs and renewable energy solutions. The research conclude that accessibility, affordability and trust-building measures are important to increase the adoption of eco-friendly products. The results from this research highlight the urgent need for businesses and policymakers to encourage innovation, promote sustainable practices, and create consumer confidence to achieve long-term environmental well-being.

Eco-friendly Products; sustainability; buying behavior; awareness; Solapur; Environmental

"THE RISE OF ECO-CONCIOUS CONSUMERS: HOW SUSTAINABIILITY SHAPES BUYING BEHAVIOUR OF CUSTOMERS IN SOLAPUR CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.a160-a166, October-2025, Available :http://www.jetir.org/papers/JETIR2510018.pdf

"THE RISE OF ECO-CONCIOUS CONSUMERS: HOW SUSTAINABIILITY SHAPES BUYING BEHAVIOUR OF CUSTOMERS IN SOLAPUR CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppa160-a166, October-2025, Available at : http://www.jetir.org/papers/JETIR2510018.pdf