UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 12 | Issue 10 | October 2025

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Volume 12 Issue 10
October-2025
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2510046


Registration ID:
570065

Page Number

a361-a367

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Title

Integrating sustainability into Human Resource Management to Gain Competitive Advantage

Abstract

In the era of climate change and ecological awareness, organizations are increasingly embedding sustainability into their core business strategies. Green Human Resource Management (Green HRM) has emerged as a key driver for fostering environmental consciousness in the workplace The HR professionals face numerous challenges arising from this volatile business world. One of the contemporary important challenges faced by them is to ensure the proper integration of environmental sustainability into human resources policies. Green Human Resource Management (Green HRM) has become an essential factor in promoting environmental awareness within organizations. In today’s rapidly changing business environment, HR professionals encounter various challenges, one of the most significant being the effective incorporation of sustainability principles into HR policies. Green HRM has developed as a result of organizations adopting environmentally responsible practices and striving to preserve ecological balance. This study seeks to explore the concept, significance, practices, and impact of Green Human Resource Management. It explores the integration of sustainability principles into HRM practices, identifying how Green HRM contributes to organizational performance, innovation, employee engagement, and ultimately, competitive advantage. Through a review of literature and conceptual analysis, this study emphasizes the role of Green HRM in aligning human capital with environmental goals, highlighting best practices such as green recruitment, training, performance management, and employee involvement. The study reveals that initiatives in Green Human Resource Management (Green HRM) lead to greater efficiency, optimal use of resources, reduced waste, enhanced employee attitudes toward work, better work–life balance, cost reduction, improved performance, and higher retention. These practices enable organizations to build a workplace that is environmentally conscious, resource-efficient, and socially responsible. The findings suggest that organizations adopting proactive Green HRM policies not only improve their environmental performance but also enhance their employer brand and operational efficiency, gaining a strategic edge in an increasingly eco-conscious market. Based on literature findings and thematic analysis, the paper concludes with practical suggestions for integrating Green HRM to achieve sustainable competitive advantage.

Key Words

Green HRM, Sustainable HRM, Strategic HR, Eco-friendly Workplace, Green Innovation, Competitive Advantage, Sustainable HR Practices, Environmental Management, Organizational Sustainability, Eco-conscious Workforce.

Cite This Article

"Integrating sustainability into Human Resource Management to Gain Competitive Advantage", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.a361-a367, October-2025, Available :http://www.jetir.org/papers/JETIR2510046.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Integrating sustainability into Human Resource Management to Gain Competitive Advantage", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppa361-a367, October-2025, Available at : http://www.jetir.org/papers/JETIR2510046.pdf

Publication Details

Published Paper ID: JETIR2510046
Registration ID: 570065
Published In: Volume 12 | Issue 10 | Year October-2025
DOI (Digital Object Identifier):
Page No: a361-a367
Country: Hyderabad, Telangana, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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