• Jisina T K

When new media activate the democratic process in countries by causing an incredible explosion of communication and the formation of public opinion, for a country like India, it is particularly intense and remarkable, as its symbolic democratic criteria are set. Social media is capable of simulating the maturing democracy that India is experiencing. Politics plays a significant role in developing the levels of democracy and shaping the consciousness of the citizens. New media has brought about long-term changes in the political arena, from a social system in which traditional media's political analysis and opinion formation have ceased to exist. They have opened up new dimensions of participatory politics. Social media's existence has both silenced dissenting voices and improved public involvement, online political campaigning, and political agenda-setting. Social media involvement in Indian politics is clearly evident in connection with elections to parliament and state legislative assemblies. The recent elections demonstrate the potential of social media to determine success. Beyond platforms for news, information, and discussion, new media have contributed to the rise of leaders and campaigns, and it has become a prevalent force of impact and influence. New media provide a source of empowerment for people, make them opinion builders and give them a sense of participation. This paper aims to explore and the role of new media in shaping and determining Indian politics and examining how they have transformed the democratic and political landscape of the nation.

New Media, Politics, Democracy

"The Impact of New Media on Indian Politics and Democracy : Prospects and Challenges", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.a539-a548, October-2025, Available :http://www.jetir.org/papers/JETIR2510067.pdf

"The Impact of New Media on Indian Politics and Democracy : Prospects and Challenges", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppa539-a548, October-2025, Available at : http://www.jetir.org/papers/JETIR2510067.pdf