UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 12 | Issue 10 | October 2025

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Volume 12 Issue 10
October-2025
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIR2510090


Registration ID:
569826

Page Number

a726-a732

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Title

“A STUDY ON CUSTOMERS' PERCEPTIONS TOWARDS DIGITAL MARKETING AND ADVERTISING”

Abstract

The present study focuses on the evolving research topic i.e. digital marketing and impact of digital marketing on the corporate sector. The impact of digital marketing plays an important and significant role for the business organizations. The following related literature is reviewed to fulfil or to meet the objectives of the study. For this purpose, different research articles, books, journal, research papers are analysed and reviewed.

Key Words

digital marketing ,customers' perceptions,advertising

Cite This Article

"“A STUDY ON CUSTOMERS' PERCEPTIONS TOWARDS DIGITAL MARKETING AND ADVERTISING”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.a726-a732, October-2025, Available :http://www.jetir.org/papers/JETIR2510090.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"“A STUDY ON CUSTOMERS' PERCEPTIONS TOWARDS DIGITAL MARKETING AND ADVERTISING”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppa726-a732, October-2025, Available at : http://www.jetir.org/papers/JETIR2510090.pdf

Publication Details

Published Paper ID: JETIR2510090
Registration ID: 569826
Published In: Volume 12 | Issue 10 | Year October-2025
DOI (Digital Object Identifier):
Page No: a726-a732
Country: Chennai, Tamilnadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2510090
Published Paper PDF: https://www.jetir.org/papers/JETIR2510090

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