• Dr.Gudipati Srinivasa Rao
• Gaganam Nissi
• Kona Siddardha

Abstract Digital marketing has transformed from a complementary promotional tool into a central pillar of organizational strategy in the digital age. This paper offers a comprehensive academic analysis of core digital marketing strategies—such as search engine optimization (SEO), social media marketing (SMM), and email marketing—and explores cutting-edge trends including artificial intelligence (AI), influencer marketing, and video-centric content. Drawing on extant literature from marketing, information systems, and media studies, this conceptual review synthesizes theoretical foundations, empirical findings, and critical reflections. The paper identifies key challenges (e.g., privacy, ethics, algorithmic bias), highlights gaps in current research, and proposes future research directions and managerial implications. Ultimately, digital marketing is not static but demands dynamic adaptation; successful firms will integrate analytics, consumer engagement frameworks, and ethical AI to sustain competitive advantage.

Digital Marketing, SEO, Social Media, Artificial Intelligence, Consumer Engagement, Influencer Marketing, Ethics

"Navigating the Digital Landscape: An Academic Analysis of Digital Marketing Strategies and Emerging Trends", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.b443-b451, October-2025, Available :http://www.jetir.org/papers/JETIR2510161.pdf

"Navigating the Digital Landscape: An Academic Analysis of Digital Marketing Strategies and Emerging Trends", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppb443-b451, October-2025, Available at : http://www.jetir.org/papers/JETIR2510161.pdf