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October-2025
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 10 | October 2025
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 10 | October 2025
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Published Paper ID:
JETIR2510202
Registration ID:
570331
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Title
“Click, Share and Sell- The Role of Social Commerce in Empowering Women-led Microenterprises in Bangalore”
Authors
Abstract
Social commerce has really changed things for entrepreneurs, mixing social media with business functions and creating a bunch of new chances for women-led small businesses. This study looks at how platforms like Instagram Shops, WhatsApp Business and live selling affects business performance, customer retention and empowerment. Using a quantitative approach, data was collected from 200 women entrepreneurs in Bangalore and analyzed with all the usual stats tools. The results were pretty surprising- it turned out that just using social commerce platforms doesn’t really boost business performance or feelings of empowerment. Customer engagement and trust were found to have a significant but negative link with people actually buying things or coming back, which points to some gaps in turning 'likes' into sales. Things like not having great digital skills or financial problems were not significant factors in whether or not adopting these platforms led to growth. The findings highlight that while social commerce makes it easier to start a business online, its potential to empower women entrepreneurs really depends on effective engagement strategies, training and better support from the community and government.
Key Words
Social commerce; Women entrepreneurs; Microenterprises; Bangalore; Instagram Shops; WhatsApp Business; Live selling; Empowerment; Customer engagement; Barriers; Digital literacy; Business performance.
Cite This Article
"“Click, Share and Sell- The Role of Social Commerce in Empowering Women-led Microenterprises in Bangalore”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.c8-c23, October-2025, Available :http://www.jetir.org/papers/JETIR2510202.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"“Click, Share and Sell- The Role of Social Commerce in Empowering Women-led Microenterprises in Bangalore”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppc8-c23, October-2025, Available at : http://www.jetir.org/papers/JETIR2510202.pdf
Publication Details
Published Paper ID: JETIR2510202
Registration ID: 570331
Published In: Volume 12 | Issue 10 | Year October-2025
Page No: c8-c23
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2510202
Published Paper PDF: https://www.jetir.org/papers/JETIR2510202
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