• Dr. V.N.SHANTHI
• Mrs.M.DHANAPRIYA
• Dr.P.MOHANRAJ

As Artificial Intelligence swiftly reshapes the business landscape by automating tasks, improving decision-making, and personalizing customer experiences, companies need to adopt it to gain a competitive edge especially in marketing. This involves investing in technology, developing skills, and committing to ethical practices. This study aimed to know the impact of artificial intelligence on business development with special reference to business organizations located in Erode District. 100 business enterprises were chosen by applying convenience sampling method. Interview schedule was used to collect the data from the respondents. Structural Equation Modelling was used for analysing the data. Artificial intelligence has already demonstrated significant potential for enhancing customer experience and engagement. Increasingly, organizations are opting to connect with their customers through voice interfaces and chatbots. As this technology continues to advance, these tools will be capable of conducting smooth customer service interactions at any hour, day or night.

Artificial intelligence, Technology, Business, Marketing, Customers.

"IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS DEVELOPMENT – A MARKETING VIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.c87-c94, October-2025, Available :http://www.jetir.org/papers/JETIR2510214.pdf

"IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS DEVELOPMENT – A MARKETING VIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppc87-c94, October-2025, Available at : http://www.jetir.org/papers/JETIR2510214.pdf