• P.DEEPIKA
• DR.VEKATESWARARAO PODILE
• N. GEETHIKA NAIDU
• CH SRI HARIKA

Abstract: India is experiencing a swift digital transformation, fueled by innovations in fintech, blockchain, and digital payment systems. In this landscape, Reliance Jio’s proposed cryptocurrency, JioCoin, stands out as a corporate digital token aimed at making transactions more secure, rewarding users, and boosting loyalty within its ecosystem. Unlike traditional cryptocurrencies that often lean towards speculation, JioCoin is designed for practical use within Jio’s platforms, providing options for cashless payments, rewards programs, and greater financial inclusion. This study delves into the potential effects of JioCoin on India’s digital economy, highlighting its adoption potential, technological framework, and how it aligns with national digital initiatives like the Digital Rupee and UPI. By taking a conceptual and exploratory research approach, this paper brings together secondary data from academic articles, industry reports, white papers, and news sources to evaluate JioCoin’s utility, challenges, and strategic implications. The key findings suggest that while JioCoin could boost customer engagement, lower transaction costs, and foster digital financial inclusion, its uptake might be hindered by regulatory uncertainties, cybersecurity issues, and a lack of user awareness. The study offers practical insights for policymakers, corporate strategists, and researchers, stressing the importance of strong governance, public education, and technological integration to fully harness the advantages of corporate digital tokens. By exploring the opportunities and challenges linked to JioCoin, this research sheds light on the emerging role of corporate-issued tokens in India’s rapidly evolving digital token economy.

JioCoin, Digital Transformation, Blockchain Technology, Corporate Token, Financial Inclusion, Digital Economy, Cryptocurrency, Token-Based Economy, Digital Payments, India’s Fintech Ecosystem.

"EXPLORING JIO COIN IN INDIA'S DIGITAL TRANSFORMATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.c225-c228, October-2025, Available :http://www.jetir.org/papers/JETIR2510231.pdf

"EXPLORING JIO COIN IN INDIA'S DIGITAL TRANSFORMATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppc225-c228, October-2025, Available at : http://www.jetir.org/papers/JETIR2510231.pdf