• Dr c.s.parameswari phD
• Kurnool Asifa

Ayurvedic cosmetic formulations represent a holistic approach to beauty and personal care, blending traditional herbal knowledge with modern scientific understanding. Rooted in the ancient principles of Ayurveda, these formulations are designed to promote external beauty while maintaining internal balance of the body systems. Unlike synthetic cosmetics, Ayurvedic preparations are derived from natural sources such as herbs, minerals, oils, and plant extracts, making them safe, eco-friendly, and sustainable. They serve multiple purposes including cleansing, nourishing, and rejuvenating the skin and hair while addressing conditions like acne, pigmentation, premature aging, dandruff, and hair fall. Common formulations include herbal oils, powders, creams, face packs, shampoos, and dyes prepared with ingredients like amla, neem, aloe vera, turmeric, sandalwood, and shikakai. These products not only enhance physical appearance but also impart therapeutic benefits by harmonizing the doshas (Vata, Pitta, Kapha) and improving overall skin and hair health. With growing global demand for natural and chemical-free beauty products, Ayurvedic cosmetic formulations have gained immense recognition for their efficacy, safety, and alignment with sustainable wellness practices.

Ayurveda, Herbal cosmetics, Phytocosmetics, Natural formulations. 2. Skin care: herbal face packs, ubtan, lepas, creams, lotions. 3. Hair care: herbal oils, shampoos, conditioners, dyes, hair wash powders. 4. Anti-acne, anti-aging, anti-dandruff, wound healing, pigmentation control. 5. Herbal moisturizers, scrubs, sunscreens, skin brightening agents. 6. Hair growth promoters, scalp nourishment, hair strengthening herbs. 7. Key herbs: Amla, Neem, Tulsi, Turmeric, Sandalwood. 8. Hair herbs: Shikakai, Reetha, Hibiscus, Bhringraj, Brahmi. 9. Cosmetic evaluation: antimicrobial, antioxidant, safety, efficacy. 10. Benefits: chemical-free, eco-friendly, holistic, therapeutic beauty care.

"Ayurvedic cosmetic formulations ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.c305-c315, October-2025, Available :http://www.jetir.org/papers/JETIR2510244.pdf

"Ayurvedic cosmetic formulations ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppc305-c315, October-2025, Available at : http://www.jetir.org/papers/JETIR2510244.pdf