• Dr. Neha Tiwari
• Dr. Monalisa Khatre

ABSTRACT -This study explores the burgeoning market of quick commerce in India, with an emphasis on customer choices between two top platforms—Blinkit and Swiggy Instamart. The overall aim is to determine and explore the principal determinants behind the choice of these platforms by frequent users. Through a descriptive research design and purposive sampling technique, 151 respondents' data were gathered through structured questionnaires. Analytical measures like independent sample t-tests were employed to analyze the data. The findings establish that service speed of delivery, competitive pricing, and service consistency are the most influential factors in consumer decision making of TAM model. User interface, promotion strategies, and total customer support are also important in influencing the choice of platform.

KEYWORDS – Quick Commerce, Blinkit, Swiggy Instamart, Consumer.

"A Comparative Study of Blinkit and Swiggy Instamart : Quick Commerce Platforms", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.c332-c338, October-2025, Available :http://www.jetir.org/papers/JETIR2510247.pdf

"A Comparative Study of Blinkit and Swiggy Instamart : Quick Commerce Platforms", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppc332-c338, October-2025, Available at : http://www.jetir.org/papers/JETIR2510247.pdf