• E.Nirmala
• Dr.S. Arulkumar

This study aims to identify the elements that most impact women's investing decisions in the equity share market. Economically, India is in a strong position to develop any economy appropriately. Women comprise about half of the population and must be included in the decision-making process. Conventional low-risk, low-return investments are still the go-to for many women, despite their significant progress in other areas such as education, health, and professional growth. It's no secret that academics are particularly interested in stock brokerage since it's one of the most challenging fields to research. The Indian economy is rapidly expanding. The expansion of the financial sector has been a driving force behind this change. This monetary system is a backdrop for many individuals interested in learning about different investment alternatives. As a result, economic growth is tied to the long-term success of these investors.

Women, Decision making, Equity Market, Investment, Mutual Funds, Risk.

"AN EMPIRICAL STUDY ON WOMEN INVESTORS' INVESTMENT DECISION-MAKING IN THE EQUITY MARKET", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.c626-c632, October-2025, Available :http://www.jetir.org/papers/JETIR2510279.pdf

"AN EMPIRICAL STUDY ON WOMEN INVESTORS' INVESTMENT DECISION-MAKING IN THE EQUITY MARKET", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppc626-c632, October-2025, Available at : http://www.jetir.org/papers/JETIR2510279.pdf