• Shanmuga Priya V
• Dr.G. Jayalakshmi

The act of purchasing goods and services from online retailers is known as online shopping. Customers can browse online retailers while lounging in front of a computer in the comfort of their own residence. The purpose of the research study is to know the perceptions and problems in online shopping through E - commerce purchase. This research study has done with the help of 50 respondents, and the chi square and one-way Anova test have been done for the data analyses. From the analyses most of the respondents have purchased footwear, clothes, food items, electricals gadgets. Most of respondents are from rural residence where its difficult to get some product so they mostly prefer online shopping for their purchase. As of suggestions, its said that to retain young clients, firms must offer more reliable bargains that live up to their expectations, as the majority of Indian youth choose to shop online for convenience.

Online Shopping, Perceptions, Purchase Intentions, E commerce, Customers.

"Investigating the consumer perception and problem in Online Shopping through E -Commerce Platform - A Study on Consumer Behaviour and Purchase Intentions", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.d36-d43, October-2025, Available :http://www.jetir.org/papers/JETIR2510306.pdf

"Investigating the consumer perception and problem in Online Shopping through E -Commerce Platform - A Study on Consumer Behaviour and Purchase Intentions", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppd36-d43, October-2025, Available at : http://www.jetir.org/papers/JETIR2510306.pdf