• MOSMIN SARA ALEX

: "Agriculture is our wisest pursuit because it will in the end contribute most to real wealth, good morals, and happiness." - Thomas Jefferson. The agricultural sector continues to progress through technological advancements as farmers increasingly embrace innovative practices. At present, numerous countries place considerable reliance on agricultural innovation systems to enhance productivity and ensure sustainability. Facilitating access to these innovations for producers, however, remains a significant challenge. In this context, fostering business innovation within agriculture is critical for sustaining competitiveness amid a rapidly evolving market environment. Due to these reasons, the study regarding drivers of business is conducted. Drivers of innovation can be mainly classified into social factors, economic factors, psychological factors and technical factors.

Agripreneurship, Drivers, Innovation

"DRIVERS OF BUSINESS INNOVATION AMONG AGRIPRENEURS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.d63-d69, October-2025, Available :http://www.jetir.org/papers/JETIR2510309.pdf

"DRIVERS OF BUSINESS INNOVATION AMONG AGRIPRENEURS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppd63-d69, October-2025, Available at : http://www.jetir.org/papers/JETIR2510309.pdf