• Dr.G.SASIKALADEVI
• Dr.C.LEELADEVI

Artificial intelligence (AI) has dramatically expanded industry, particularly in the field of digital marketing. Through increasing intelligent search engines, Artificial Intelligence plays a significant role in marketing smarter advertisements, improved content distribution, the use of bots, ongoing learning, the prevention of fraud and data breaches, images and voice identification, sales prediction, predictive customer support, customer segmentation, etc. can better understand the demands of their customers, increasing sales and revenues. The development of artificial intelligence technology change d not only the way marketing activities were conducted but also gave more opportunities to attract in customers. With highly customized services and on-demand customer support, consumers now have an improved experience while reducing the need for timely and expensive to identify future customers; Artificial Intelligence technology can effectively analyze customer wants. In the last decade the digital marketing has in the top position in marketing field and many customer are prefers online based platform. This study will look at how artificial intelligence (AI) is used in the digital marketing sector.

Artificial intelligence, Digital marketing, Customer service.

"EXPLORING CUSTOMER SATISFACTION IN THE ERA OF AI-DRIVEN DIGITAL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.d164-d169, October-2025, Available :http://www.jetir.org/papers/JETIR2510323.pdf

"EXPLORING CUSTOMER SATISFACTION IN THE ERA OF AI-DRIVEN DIGITAL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppd164-d169, October-2025, Available at : http://www.jetir.org/papers/JETIR2510323.pdf