• KANCHANA P SHAH

The fashion industry ranks among the largest global contributors to environmental degradation, resource depletion, and social inequities. Traditional linear production models have exacerbated waste and pollution, prompting a shift toward sustainability via the circular economy paradigm. Circular fashion emphasizes resource efficiency, product longevity, and closed-loop systems while integrating innovative technologies and sustainable materials. This paper explores key innovations in circular fashion, examines challenges faced by the industry in implementing sustainable practices, and analyzes consumer behavior influencing adoption. Through a comprehensive literature review and analysis of recent case studies, this research underscores the critical role of systemic change, government policies, and consumer engagement in advancing sustainability goals in fashion. The findings highlight pathways to accelerate circular economy integration, fostering an environmentally responsible and ethically sound fashion industry.

circular economy, sustainable fashion, consumer behavior, innovations, textile recycling

"Circular Economy and Sustainable Practices in the Fashion Industry: Innovations, Challenges, and Consumer Behavior", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.e27-e30, October-2025, Available :http://www.jetir.org/papers/JETIR2510406.pdf

"Circular Economy and Sustainable Practices in the Fashion Industry: Innovations, Challenges, and Consumer Behavior", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppe27-e30, October-2025, Available at : http://www.jetir.org/papers/JETIR2510406.pdf