• Asma Shaikh
• Dr Sonali Gholap
• Varun Gadia

This article analyses the performance of a digital medical education campaign, conducted exclusively on the Hidoc Dr. platform, focusing on three clinically relevant topics - ventilator-associated pneumonia (VAP), hospital-acquired pneumonia (HAP), and complicated urinary tract infections (cUTIs). The campaign achieved a reach of 9,122, generated 27,366 impressions, and delivered 837 clicks (CTR 3.0%). Engagement varied regionally across India, and interest in individual topics (VAP, HAP, cUTIs) was quantified. Here, we integrate marketing analytics with medical evidence to evaluate both outreach efficacy and the scientific relevance of the themes highlighted - while showcasing how Hidoc Dr.’s medical learning ecosystem amplified impact.

Healthcare-associated infections, ventilator-associated pneumonia, hospital-acquired pneumonia, complicated urinary tract infections, Hidoc Dr., digital medical education.

"Impact of Digital Article Marketing on Infectious Disease Education via the Hidoc Dr. Platform", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.e100-e104, October-2025, Available :http://www.jetir.org/papers/JETIR2510416.pdf

"Impact of Digital Article Marketing on Infectious Disease Education via the Hidoc Dr. Platform", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppe100-e104, October-2025, Available at : http://www.jetir.org/papers/JETIR2510416.pdf