• Dhairya Todi

This study looks at how regulatory laws affect insurance accessibility in the Indian vehicle industry, specifically assessing how CarDekho has leveraged these developments to enhance marketing tactics and broaden coverage. The study provides CarDekho with strategic marketing ideas to improve consumer engagement, promote inclusive insurance coverage across a range of demographic groups, and comply with legislative trends. In order to achieve the objective of universal insurance accessibility in India's diverse automotive sector, the findings highlight the significance of hybrid distribution methods, affordability initiatives, and customised services for future vehicle technology.

Regulatory Policies, Insurance Accessibility, CarDekho

"Impact of Regulatory Policies on Insurance Accessibility in the Indian Automobile Market: An Evaluation with Insights for CarDekho to Improve Marketing Strategies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.e552-e563, October-2025, Available :http://www.jetir.org/papers/JETIR2510468.pdf

"Impact of Regulatory Policies on Insurance Accessibility in the Indian Automobile Market: An Evaluation with Insights for CarDekho to Improve Marketing Strategies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppe552-e563, October-2025, Available at : http://www.jetir.org/papers/JETIR2510468.pdf