• T. VAISHALI

The digital era has invoked an emergence of lifting the age of tradition form of commercial business into an E- commerce. An E-commerce is an easily accessible platform by the consumers within the utilisation of mobile internet. The protection of intermediary or online website is protected by our parent legislation on digital India; The Information Technology Act 2000, which act as a protective phase of excluding the liability of the intermediary under the veil of safe harboring. The cross path arises when the liability on the intermediary veiled by the concept of safe harboring under the provision of section 79 of Information Technology Act,2000. This legislative immunity escapes the online business platform to hold the product lability in relation to fake advertisements of the product and product details, unless and until it is found that the intermediary is found conspired, abated, induced or played along for the commission of unlawful activity or in case of failure to remove the or disable the access expeditiously of such unlawful information or on information upon the knowledge of unlawful information, unless in contrary the intermediary shall not be liable.The e-commerce platform is also an e-commerce entity and intermediary who claims the protection of safe harbouring and escapes from the clutches of law as it has acted under the due diligence. This research paper tries to torch the applicability of safe harbouring concept for the e-commerce entity as an intermediary and to balance down the recent rule on consumer protection (E-commerce) Rule 2020.

E-commerce, safe harbour, E-commerce Entity, intermediary, due diligence

"A CRITICAL STUDY ON INTERMEDIARY LIABILITY UNDER THE PRETEXT OF SAFE HARBOURING –WITH REFERENCE TO CONSUMER PROTECTION (E-COMMERCE) RULES, 2020.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.a130-a137, November-2025, Available :http://www.jetir.org/papers/JETIR2511016.pdf

"A CRITICAL STUDY ON INTERMEDIARY LIABILITY UNDER THE PRETEXT OF SAFE HARBOURING –WITH REFERENCE TO CONSUMER PROTECTION (E-COMMERCE) RULES, 2020.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. ppa130-a137, November-2025, Available at : http://www.jetir.org/papers/JETIR2511016.pdf