• Mr. Karan Rajesh Sinha
• Dr. Bhojraj Shewale
• Prof. (Dr.) Bhawna Sharma Padroo

Through effective branding and marketing tactics, KIA Motors has solidified its position in the fast-expanding Indian vehicle industry. This study looks at how sales performance and customer satisfaction are impacted by KIA's advertising, promotions, and after-sales services. Using data from 100 respondents and a descriptive quantitative approach, the results demonstrate that brand endorsements and digital promotions have a major impact on consumer awareness and purchasing decisions. Coordination between the marketing and sales teams and after-sales support are still lacking, though. The study comes to the conclusion that while KIA's marketing initiatives successfully increase sales and brand recognition, long-term competitiveness depends on enhancing customer retention and service quality.

Marketing Strategies, Customer Retention, Digital Marketing, Automobile Industry, KIA Motors, Sales Performance, Customer Satisfaction, Consumer Behavior, and Brand Perception.

"A Comprehensive Analysis of Customer Satisfaction and After-Sales Service Quality at Shivaay Kia.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.d139-d147, November-2025, Available :http://www.jetir.org/papers/JETIR2511319.pdf

"A Comprehensive Analysis of Customer Satisfaction and After-Sales Service Quality at Shivaay Kia.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. ppd139-d147, November-2025, Available at : http://www.jetir.org/papers/JETIR2511319.pdf