• Amit Mahavir Yadav
• Prof. Dr. Vishal Chavan
• Prof. Dr. Bhawna Sharma Padroo

The textile accessories industry is essential to the apparel and garment production process. It supplies necessary items like zippers, buttons, and fasteners. As competition increases and customer demands rise, wholesalers in this sector must use new business development strategies to stay competitive and expand their customer base. This research focuses on Precious Zipping Co., a leading wholesaler in the textile accessories market. It evaluates how effective the company’s business development and marketing strategies are. The study looks at key areas such as relationship marketing, product variety, digital promotion, and customer service. By examining primary data, the research analyses how these strategies influence customer acquisition and retention. The findings show that building strong relationships, maintaining consistent product quality, and improving digital visibility are essential for growth in the B2B market. The paper concludes with recommendations to improve Precious Zipping Co.’s market presence through targeted marketing efforts and the use of modern technologies.

digital promotion, customer service, retention, B2B market

"Business Development Strategies for Expanding Industrial Client Base in the Textile Accessories Sector: A Study of Precious Zipping Co.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.d299-d303, November-2025, Available :http://www.jetir.org/papers/JETIR2511333.pdf

"Business Development Strategies for Expanding Industrial Client Base in the Textile Accessories Sector: A Study of Precious Zipping Co.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. ppd299-d303, November-2025, Available at : http://www.jetir.org/papers/JETIR2511333.pdf