• Dr. G. Barani
• L. Rathnakumar

The research analyses the marketing challenges encountered by grape cultivators in specific areas of Tamil Nadu and assesses their effects on marketing efficiency and agricultural profitability. The research, grounded in primary data from 349 respondents, describes significant marketing constraints including delayed cash payments, insufficient market information, elevated commission fees, remote market locations, inadequate storage facilities, high transportation expenses, and a deficiency in scientific grading knowledge. Statistical analysis and hypothesis testing demonstrate that these limits substantially impact farmers' capacity to access profitable marketplaces and negotiate reasonable pricing. The results indicate that insufficient infrastructure, ineffective information distribution methods, and predatory intermediary actions delay the marketing efficiency of grape cultivators. The study advocates for the creation of farmer-market connections, the strengthening of cooperative marketing frameworks, and the provision of timely market knowledge and post-harvest infrastructure to improve the marketing efficacy of grape farmers in Tamil Nadu.

Grape farming, Marketing efficiency, Value chain, Agribusiness development.

"Assessing the Impact of Marketing Constraints on Grape Growers’ Profitability and Market Access in Tamil Nadu", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.d600-d621, November-2025, Available :http://www.jetir.org/papers/JETIR2511364.pdf

"Assessing the Impact of Marketing Constraints on Grape Growers’ Profitability and Market Access in Tamil Nadu", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. ppd600-d621, November-2025, Available at : http://www.jetir.org/papers/JETIR2511364.pdf