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November-2025
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 11 | November 2025
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 11 | November 2025
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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JETIR2511382
Registration ID:
571818
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Title
STRATEGIC DIFFERENTIATION: MARKETING MIX MODELS ACROSS MICRO AND SMALL MANUFACTURERS
Authors
Abstract
Micro and Small Enterprises (MSEs) represent a dynamic component of global industrial growth, yet they face persistent marketing challenges due to limited resources. This paper explores how MSEs strategically differentiate themselves using the marketing mix (4Ps and beyond). By analyzing multiple marketing models adopted by micro and small manufacturers across industries, this study identifies distinctive patterns, challenges, and innovative practices that contribute to their competitive advantage. The findings offer valuable insights for policymakers, marketing professionals, and MSEs seeking sustainable market positioning.
Key Words
Marketing Mix, Micro and Small Manufacturers, Strategic Differentiation, 4Ps, MSME, Positioning
Cite This Article
"STRATEGIC DIFFERENTIATION: MARKETING MIX MODELS ACROSS MICRO AND SMALL MANUFACTURERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.d746-d751, November-2025, Available :http://www.jetir.org/papers/JETIR2511382.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"STRATEGIC DIFFERENTIATION: MARKETING MIX MODELS ACROSS MICRO AND SMALL MANUFACTURERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. ppd746-d751, November-2025, Available at : http://www.jetir.org/papers/JETIR2511382.pdf
Publication Details
Published Paper ID: JETIR2511382
Registration ID: 571818
Published In: Volume 12 | Issue 11 | Year November-2025
Page No: d746-d751
Country: BELLARY, Karnataka, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2511382
Published Paper PDF: https://www.jetir.org/papers/JETIR2511382
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