• Rudransh Shrivastava
• Dr. Sneha Singh Parihar

The unification of AI-powered chat bots in e-commerce has Trans figure customer interactions, certainly influencing satisfaction and purchase behavior. This paper investigates the effect of chatbot on satisfaction within the substructure of Technology Acceptance Model (TAM). Using quantitative data analysis, we scrutinize the relationships between recognize ease of use recognize usefulness, and user satisfaction with chat bots in e-commerce settings. The finding of this research will subscribe valuable insights to both academics and practical domains. In conclusion this paper aims to provide a complete analysis of the cooperation between AI-powered chat bots, customer satisfaction and e-commerce marketing within the TAM substructure benefaction precious knowledge for additional research and practical applications.

AI-powered chat bots, customer satisfaction, e-commerce marketing, TAM, recognize ease of use, recognize usefulness.

"The Effect of AI-Powered Chat bots on Customer Satisfaction in E-commerce Marketing (TAM Approach)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.e241-e245, November-2025, Available :http://www.jetir.org/papers/JETIR2511430.pdf

"The Effect of AI-Powered Chat bots on Customer Satisfaction in E-commerce Marketing (TAM Approach)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. ppe241-e245, November-2025, Available at : http://www.jetir.org/papers/JETIR2511430.pdf