• .MEENAKUMARI.M
• Dr. P. DEVI

To understand consumer inclinations toward millets and millet-derived value-added products, a survey was conducted in Hyderabad with a sample of 200 respondents. The research examines consumer choices and usage patterns of millets, indicating that 50 percent of participants consider health advantages as the primary motivation for consuming millets. These health benefits include managing blood pressure, lowering diabetes risk, enhancing digestion, and supporting skin and eye health. The gluten-free property of millets emerges as the second most important reason, followed by their high fiber content, nutrient richness, and role in weight management. A majority of respondents (78%) consume millets during breakfast and dinner, mainly due to the wide variety of millet-based morning meal options. Elevated prices and insufficient knowledge of millet cooking techniques were identified as major obstacles to their consumption. To encourage greater millet intake, the study recommends expanding awareness programs, addressing cost-related issues, highlighting nutritional benefits, and increasing the range of millet-based food products. Furthermore, integrating millets into public distribution systems and ensuring their presence in local markets can improve familiarity and accessibility.

Millets, Nutrition, Consumer Choice, Consumption Patterns, Health Advantages.

"A STUDY ON CONSUMER CHOICES TOWARD MILLETS AND MILLET-DERIVED VALUE-ADDED FOODS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.e582-e589, November-2025, Available :http://www.jetir.org/papers/JETIR2511472.pdf

"A STUDY ON CONSUMER CHOICES TOWARD MILLETS AND MILLET-DERIVED VALUE-ADDED FOODS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. ppe582-e589, November-2025, Available at : http://www.jetir.org/papers/JETIR2511472.pdf