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November-2025
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 11 | November 2025
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 11 | November 2025
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR2511534
Registration ID:
572303
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Title
A Study on Consumer Buying Behaviour Towards OsmoIn Packaged Drinking Water: A Case Study in the West Bengal Market
Abstract
The Indian packaged drinking water (PDW) market is rapidly expanding, driven by growing health awareness and critical concerns regarding municipal water quality. For regional brands, success is dictated by their ability to establish consumer trust and secure efficient distribution channels. This study focuses on OsmoIn, a regional packaged drinking water brand in West Bengal, analysing the factors that influence consumer purchase decisions and retailer stocking behaviour. Utilizing a mixed-method approach, primary data were collected through quantitative consumer surveys (N=100) and structured retailer interviews (N=30) in the Kolkata metropolitan area. The findings reveal that Brand Reputation/Trust is the primary purchase driver (45% of respondents) over price (25%), underscoring the market's safety-first mind-set. Furthermore, the retailer channel is highly sensitive to operational reliability, with distributor inconsistency posing a major threat to brand availability. The paper concludes with strategic recommendations for OsmoIn, emphasizing transparency in quality assurance and optimization of B2B logistics to ensure sustainable growth against dominant national brands.
Key Words
Packaged Drinking Water, Consumer Buying Behaviour, Brand Trust, Price Sensitivity, Retailer Perception, OsmoIn, FMCG
Cite This Article
"A Study on Consumer Buying Behaviour Towards OsmoIn Packaged Drinking Water: A Case Study in the West Bengal Market", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.f95-f99, November-2025, Available :http://www.jetir.org/papers/JETIR2511534.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"A Study on Consumer Buying Behaviour Towards OsmoIn Packaged Drinking Water: A Case Study in the West Bengal Market", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. ppf95-f99, November-2025, Available at : http://www.jetir.org/papers/JETIR2511534.pdf
Publication Details
Published Paper ID: JETIR2511534
Registration ID: 572303
Published In: Volume 12 | Issue 11 | Year November-2025
Page No: f95-f99
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2511534
Published Paper PDF: https://www.jetir.org/papers/JETIR2511534
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