• MR. Nikhil Rathod C
• Prof. (Dr.) Bhawana Sharma

This study evaluates the effectiveness of regional market mapping and sales opportunity assessment within the elevator modernization sector, focusing specifically on the operations of KONE Elevators India Pvt. Ltd. in the Navi Mumbai region. The research adopts a mixed-methods approach, combining primary data collected through field surveys, client interviews, and on-site observations across Kharghar, Vashi, and Chembur with secondary information obtained from company records and industry publications. The analysis identifies residential buildings aged 15 to 25 years as the most promising modernization segment due to increased safety concerns, recurring breakdowns, and outdated energy-inefficient systems. A structured mapping framework was developed to classify leads based on elevator age, operational condition, and customer readiness, enabling more efficient sales prioritization. Findings demonstrate that data-driven regional mapping significantly improves lead qualification accuracy and overall sales conversion. The study concludes with recommendations that encourage better use of mapped data in sales planning, targeted awareness initiatives, and replication of the mapping model across other metropolitan regions to strengthen competitiveness and drive modernization growth.

Elevator Modernization, Regional Mapping, Lead Generation, Sales Opportunity, Urban Infrastructure, KONE

"“REGIONAL MARKET MAPPING AND SALES OPPORTUNITY ASSESSMENT FOR ELEVATOR MODERNIZATION” ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.f956-f963, November-2025, Available :http://www.jetir.org/papers/JETIR2511636.pdf

"“REGIONAL MARKET MAPPING AND SALES OPPORTUNITY ASSESSMENT FOR ELEVATOR MODERNIZATION” ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. ppf956-f963, November-2025, Available at : http://www.jetir.org/papers/JETIR2511636.pdf