• Mr. Karan Magadumkar C
• Dr. Jhoti Sah Sharma
• Prof. (Dr.) Bhawna Sharma

This study examines the sales, marketing, and operational practices adopted by Abora Décor, a growing premium home décor brand based in Pune. The research is derived from first-hand observations, interactions, and process analysis conducted during a six-week internship. The paper focuses on understanding how sales activities, marketing initiatives, and logistics operations collectively shape customer experience and business outcomes. It also explores the functioning of the Indian home décor market, key industry trends, and challenges faced by small and mid-sized firms. Insights from market research, stakeholder engagement, and competitor analysis have been integrated to highlight the alignment (and misalignment) between demand creation and operational execution. The findings provide a clearer picture of how cross-functional communication, digital strategies, and process efficiency contribute to business growth. The study concludes with recommendations for strengthening customer management systems, improving operational coordination, and enhancing data-driven decision-making for sustainable competitive advantage.

Abora Décor, home décor industry, sales practices, marketing strategies, operations, customer experience, digital strategies, market trends, process efficiency.

"“Depth Evaluation of Sales, Marketing and Logistics Practices Adopted by Abora Decor” ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.g119-g125, November-2025, Available :http://www.jetir.org/papers/JETIR2511659.pdf

"“Depth Evaluation of Sales, Marketing and Logistics Practices Adopted by Abora Decor” ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. ppg119-g125, November-2025, Available at : http://www.jetir.org/papers/JETIR2511659.pdf