• Aman Singh
• Dr. Vishal Dilip Chavan
• Prof. (Dr.) Bhawna Sharma

This paper gives an analysis of how the market mapping and branding can be used to promote the expansion of colour-coated steel products in retailing with particular reference to Colour-Coated Line (CCL) of Tata Steel in Maharashtra. The study will be founded on observation learning throughout the internship at the Khopoli plant of Tata Steel, as well as secondary data presented in product literature and industry reports. The work examines the effect that the awareness of dealers, product positioning and customer perception have on the performance of colour-coated sheets like Durashine and colournova in the market. Results have shown that, good brand equity, expansive dealer networks and constant product communication have a tremendous effect on enhancing market acceptance as well as customer trust. Nonetheless, low technical consciousness and minimal product differentiation in the retail level is still a major challenge to the adoption of high end products. It is concluded that the work of market mapping in a structured form, the further training of dealers, and local branding activities can significantly contribute to the increase of Tata Steel retail penetration and competition in the Maharashtra area.

Market Mapping, Branding Strategy, Colour-Coated Steel, Tata Steel, Retail Expansion, Maharashtra, Durashine.

"Market Mapping & Branding Strategy for Tata Steel Colour-Coated Line Retail Expansion in Maharashtra ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 12, page no.a391-a398, December-2025, Available :http://www.jetir.org/papers/JETIR2512055.pdf

"Market Mapping & Branding Strategy for Tata Steel Colour-Coated Line Retail Expansion in Maharashtra ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 12, page no. ppa391-a398, December-2025, Available at : http://www.jetir.org/papers/JETIR2512055.pdf