• Ayaan Ahmed Khan
• Dr. Priya Satsangi
• Prof. (Dr) Bhawna Sharma Padroo

Sustainability has become a critical pillar of modern business strategy. As global environmental challenges, social expectations, and economic pressures increase, organizations are integrating sustainability into their core operations. This paper explores how sustainable business practices contribute to long-term profitability, brand reputation, and stakeholder trust. It analyzes the adoption of sustainable models across industries, focusing on energy efficiency, ethical supply chains, waste reduction, and corporate social responsibility (CSR). Through empirical data and literature review, the study highlights how sustainability drives innovation, improves operational efficiency, and fosters resilience in uncertain markets.

Sustainability, CSR, Green Business, Ethical Practices, Circular Economy, ESG, Long-term Value

"Sustainability in Business: Driving Long-Term Value ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 12, page no.b67-b69, December-2025, Available :http://www.jetir.org/papers/JETIR2512110.pdf

"Sustainability in Business: Driving Long-Term Value ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 12, page no. ppb67-b69, December-2025, Available at : http://www.jetir.org/papers/JETIR2512110.pdf