• J.Santhakumar
• Dr.L.Kesavan
• Dr.B.Kavitha

There is a growing awareness among people all over the world regarding the requirement of green marketing, environmental marketing, and ecological marketing, all of which share the same significance for the study sector. Green marketing is a marketing strategy that is made up of environmentally friendly practices. Despite the fact that environmental issues have an effect on almost every activity that consumer participate in their lives today, they still continue to engage in these many activities. For the Indian business discipline, the fast-moving consumer goods (FMCG) industry is a very large sector in the economy that has to learn more about being environmentally friendly. This is especially true from the perspective of the Indian business discipline. Given that the natural environment is growing more complicated as a consequence of environmental degradation and unethical commercial practices, consumers and business organisations are now becoming increasingly concerned about the natural environment. This is because of the fact that the natural environment is becoming more complicated. In an effort to address the "new" concerns that contemporary society has, businesses have begun to make modifications to the manner in which they conduct themselves. The fast-moving consumer goods (FMCG) industry is one of the growing businesses that is concerned about the issues that come with green marketing. Environmentally friendly components are being used as effective marketing strategies by the vast majority of marketing professionals nowadays. As a result of this, the objective of this study is to investigate the perspectives of consumers in the fast-moving consumer goods business about products that are favourable to the environment.

Environment, Marketing, Consumer, Industry, FMCG.

"CONSUMER PERCEPTION TOWARDS GREEN MARKETING PRODUCTS IN FMCG SECTOR IN TAMILNADU WITH SPECIAL REFERANCE TO NAMAKKAL DISTRICT ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 12, page no.c568-c573, December-2025, Available :http://www.jetir.org/papers/JETIR2512263.pdf

"CONSUMER PERCEPTION TOWARDS GREEN MARKETING PRODUCTS IN FMCG SECTOR IN TAMILNADU WITH SPECIAL REFERANCE TO NAMAKKAL DISTRICT ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 12, page no. ppc568-c573, December-2025, Available at : http://www.jetir.org/papers/JETIR2512263.pdf