• Mohammed Minzar
• Dr. Praveen Srivastava

Abstract: This study investigates the predictive influence of External & Internal Information Search and Problems Affecting Choice of Destination Negatively on a tourist's decision to select Uttarakhand, a prominent Himalayan destination. Utilizing a Quantitative, Predictive research design, primary data were collected from 593 respondents via a 5-point Likert scale, employing purposive sampling. The multiple linear regression model was highly significant, collectively explaining 44.5% of the variance in the Choice of Destination. The findings reveal that External & Internal Information Search is the dominant positive predictor, confirming that informed behaviour is the primary driver of destination selection. Crucially, Problems Affecting Choice Negatively also emerged as a significant positive predictor. This counter-intuitive result suggests that tourists who are highly engaged in information gathering are simultaneously aware of the destination's challenges (e.g., infrastructure, environmental issues), yet they choose Uttarakhand nonetheless, indicating a form of informed acceptance or destination resilience. The study rejects the corresponding null hypotheses, underscoring the vital role of both factors. The findings offer critical implications for destination management, emphasizing the need for strategic transparency in addressing known problems and prioritizing robust digital communication channels to capture the highly-engaged tourist segment.

Keywords: Tourist Behaviour, Destination Choice, Information Search, Perceived Problems, Predictive Model & Uttarakhand.

"The Dual Impact of External and Internal Information Search and Perceived Destination Problems on Tourist Choice: A Predictive Analysis of Uttarakhand", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 12, page no.d141-d151, December-2025, Available :http://www.jetir.org/papers/JETIR2512317.pdf

"The Dual Impact of External and Internal Information Search and Perceived Destination Problems on Tourist Choice: A Predictive Analysis of Uttarakhand", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 12, page no. ppd141-d151, December-2025, Available at : http://www.jetir.org/papers/JETIR2512317.pdf