• RAMYA.B
• Dr.A.JAYAKUMAR

Abstract Social Networking Sites is becoming an important part of our lives today. It is a form of electronic commerce which allows Business people to directly sell goods and services from a buyer over the Internet. This study is attempted to focus on social Networking Sites on Marketing. The objectives of the study, to observe the effectiveness and impact of social networking sites marketing, to study the various strategies of social networking sites that businesses can implement, with the help of secondary data. The Study Recommended among others that business people should customize content strategy based on the platform and audience while brands should carefully select influencer who expertise and persona aligns with brand identity.

SocialNetworking sites, Marketing,Business,Customer

"A Study on Factors Influencing of Social Networking Sites in Marketing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 1, page no.b560-b563, January-2026, Available :http://www.jetir.org/papers/JETIR2601183.pdf

"A Study on Factors Influencing of Social Networking Sites in Marketing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 1, page no. ppb560-b563, January-2026, Available at : http://www.jetir.org/papers/JETIR2601183.pdf