• Dr. Hargunpreet Singh
• Dr. Happy Jeji

Health Communication plays a significant role in shaping perceptions, raising awareness, and influencing policies in healthcare. It acts as a bridge between the public, healthcare professionals, and policymakers, facilitating communication and education. It informs the public about health-related issues to promote understanding and positive health outcomes. It focuses on exchanging messages to raise awareness, educate, and encourage the masses to make healthier choices. It encompasses various forms like doctor-patient conversations, public health campaigns, and media messaging, all aimed at improving healthcare knowledge and behavior. Various media platforms play a crucial role in preventing and managing health issues, especially during public health crises. The contribution of women in society varies remarkably based on the nation, region, culture, economic conditions, etc. In the present scenario, women are entering into every field of this universe like engineering, finance, mathematics, science, technology, and so on. The involvement of women is rapidly rising but on the other hand, the rate of health issues faced by them is also escalating. People in rural areas generally have less access to healthcare than their urban counterparts. Hence, rural health infrastructure is more important to be studied. The preeminent motive of the study is to understand the general self-assessment of health consciousness among rural women and study the general understanding and awareness among rural women about cancers predominantly affecting women.

Mass Media, Health literacy, Health education and awareness, Socio-economic factors.

"Health Communication for Cancer Awareness among women in rural Punjab", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 1, page no.c711-c724, January-2026, Available :http://www.jetir.org/papers/JETIR2601286.pdf

"Health Communication for Cancer Awareness among women in rural Punjab", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 1, page no. ppc711-c724, January-2026, Available at : http://www.jetir.org/papers/JETIR2601286.pdf